Zattere 417, Dorsoduro, Venice, Italy
Pia MYrvoLD: FLOW – a work in motion
4 June – 18 September 2011, Saturdays and Sundays 2-7pm, and by appointment.
Pia MYrvoLD is known on the global art scene both for her hybrid, multimedia, independent productions, and numerous collaborations with museums and various partners in art, design and architecture. FLOW is her latest project, a multi-channel video work to be presented as various installation modules, forming architectural or sculptural objects. The core of MYrvoLD’s research is an exploration in 3D media, where the premises for painting and sculpture serve as the foundation for a new imagery, the relationship of abstract layers, and a viewer experience placed in new realms of aesthetic understanding and pleasure.
In Venice, FLOW is “a work in motion”, constantly changing in collaboration with technical and financial partners, growing in scale and technological sophistication, with new players in the contemporary scene of digital experience.
Immersion: The Transcendent Interface of Pia MYrvoLD
by Rex Bruce.
Stemming from her lifelong work as a painter, Pia MYrvoLD’s “FLOW- a work in motion” branches out into a formidable interdisciplinary undertaking, using electronic media as a springboard for the intermingling of forms. The pulsing, looping animations are unmistakable in their musical quality, the structure of the installation utilizes large scale sculptural forms and there is an architectural aspect as the viewer engages the work by walking through it. The end result is an immersive and interactive environment where the viewer encounters a multi-dimensional interface that is a product of emergent technology.
Throughout her career, MYrvoLD has embraced these new technological developments and integrated them into her work. She has a large opus of multi-faceted creations of hybrid “informations” between various forms of artistic practice—art, fashion, video, performance and interactive technology. With each new hybrid, the artist combines information in a crosspollinated sensorial experience that includes intellectual as well as physical interactivity.
Ultimately the artist/viewer authorship is blurred through participatory interface design.
This deep awareness of the importance of “interface” is clearly the conceptual force driving MYrvoLD’s work. The place where her artwork and viewer engage is not the static one-way gaze of viewer and painting. MYrvoLD’s interfaces blur the common boundary between art objects and their viewers such that they act together to open up the point of connection between them. In this case the boundaries explored are between the individual and the devices surrounding them, a cogent corollary for the way we are immersed in ubiquitous technologies across which data or communication flows. Indeed this work functions as an aesthetic remake of the gestalt effect of smart phones, 3D cinema, digital TV, iPads, Facebook, Twitter, Google, Netflix and the endless stream of connected gadgets that constitute bulk of our current culture.
While engaging with “FLOW” the immersive experience of emergent technologies is carefully guided by the artist. The ever-changing abstract images, rhythmic textures and chromatic structures of light are inspired by higher minded aspirations. MYrvoLD’s ongoing research in 3D virtual space engenders a unique mental and aesthetic awareness, as the artist plays with virtual space alongside actual physical space to illuminate what we have not been able to see in traditional media. We are not put in front of a console as is common in many interactive works; rather “FLOW” builds parallel or tangent references between the realms of physical and imaginative presence.
From ideological Internet-based projects, involving input from the public to determine the specific outcome of “cyber-couture” clothing, to her implementation of advanced computergenerated programming to create ever-changing visual patterns of light, form and colour, her work has always been about “interfacing.” The pinnacle of this artistic development can be seen in the project “FLOW – a work in motion”.
FLOW – Tunnel Vision:
A video installation consisting of multiple screens constructed as a tunnel, with a
reinforced glass floor that makes it possible to walk through.
The video images are created entirely in virtual 3d software. With its cutting-edge use of the latest animation technology and dramatic volume, the Star Gate serves as an introduction to future versions of Tunnel Vision.
FLOW – Video Wall:
A 16 meter video wall, in the main entrance room of Zattere 417, projecting directly on the
wall.
Using state-of-the-art software allows to edit the work according to site specifics, using a base of 3D-animated sculptural shapes, and creating scenes where these characters form new constellations of visual interplay.
FLOW – Video Spiral:
An installation model for various future presentations, a “spin off” from the
Tunnel-Vision project.
The installation uses a mono-signal video, with dominating chromatic hues and patterns made in 3D.
FLOW – Program
31st May – 3rd June:
Tuesday 31st of May
7pm: Pia MYrvoLD – “FLOW – a work in motion”: preview opening, and launch of catalogue
9pm: Romina DE NOVELLIS performance “La Culla”
Wednesday 1st of June
12am: Romina DE NOVELLIS performance “La Culla”
12am-4pm: Mehdi-Georges LAHLOU performance ”RUN“: from FLOW exhibition to Giardini Biennale
2pm: Pia MYrvoLD presents “FLOW – a work in motion”, catalog signing
6.30pm: FLOW – Talks: “Contemporary art in real and virtual worlds”, moderated by Lorenzo
CINOTTI, FNV, with:
· Saverio Simi de Burgis, Professor of Contemporary Art at the Accademia di Belle Arti di Venezia
· Gaston Ramirez Feltrin, artist and Commissioner of the Mexican pavillion
· Francesco Calzolaio, architect
· Alvise Ferro, designer, Galliano Ferro glass
· Maria Morganti, artist
· Eusebia Berlaud, fashion project manager, P.R.
· Kenneth G. Hay, Chair of Contemporary Art Practice and Deputy Head of University of Leeds School of Design
· Franco Roman, H-Farm
· Walter Nicolino, architect, Carlo Ratti Associati
· Monica Scanu, architect
· Alessandro Maggioni, Public Works Councillor, Venice
· Gisle Frøysland, artist and Pixel Festival Director, Bergen, Norway
8.30pm: Gisle FRØYSLAND performance: “Headcleaner”
9pm: Curator Paco Barragán aka DJ Paco B session
Thursday 2nd of June
12am: Pia MYrvoLD presents “FLOW – a work in motion” project, catalog signing
2pm: Bugge Wesseltoft & MYworLD rehearsal performance
6-8pm: Mehdi-Georges LAHLOU performance ”RUN“: from FLOW exhibition to the Peggy Guggenheim Museum
7pm: Bugge Wesseltoft & MYworLD FLOW performance
8pm: Judith KAZMIERCZAK performance in FLOW
9pm: Gisle FRØYSLAND performance: “Headcleaner”
10pm: Curator Paco Barragán aka DJ Paco B session
11pm: Romina DE NOVELLIS performance “La Culla”
Friday 3rd of June
12am: Romina DE NOVELLIS performance “La Culla”
1pm: Pia MYrvoLD presents “FLOW – a work in motion” project, catalog signing
5-8pm: Mehdi-Georges LAHLOU performance ”RUN“: from FLOW exhibition to an undisclosed location
6.30pm: Official opening Exposure: Pia MYrvoLD: “FLOW – a work in motion”, by Norway’s Ambassador to Italy, Einar M Bull
7.30pm: Bugge Wesseltoft & MYworLD FLOW interface performance for official opening
8pm: Judith KAZMIERCZAK performance, in FLOW
Program is subject to last minute changes.
Location: Zattere 417, Dorsoduro, Venice
An old book depository owned by the Academy of Science and Letters, it is next door to the Art Academy and the Vedova Foundation on the Dorsoduro, and 4 mn walk from Peggy Guggenheim and Punta della Dogana.
Two direct vaporetto lines connect Zattere to the Art Biennale: # 51 and 52 via San Marco / San Zaccaria, and # 61 and 62 via Santo Spirito.
Line # 1 from Giardini stops at Salute, and Accademia Stop.
1. Zattere 417: FLOW – Pia MYrvoLD 6. Peggy Guggenheim Collection
2. Accademia di Belle Arti 7. Accademia
3. Magazzini del Sale 8. Giardini Stop
4. Fondazione Vedova 9. Biennale di Venezia
5. Punta della Dogana
6. Peggy Guggenheim Collection
7. Accademia
8. Giardini Stop
9. Biennale di Venezia
Exhibitions: Press Room:
www.pia-myrvold.com/FLOW
www.pia-myrvold.com/press-room
Password: MYworLD
Press World: myworld@pia-myrvold.com, +336 0796 8552
Press Italy: lorenzo.cinotti@fnv.co.it, tel +39 041 244 6996, cell +39 393 962 8255
Press France & Asia: damien@gorgeous-productions.com, +336 8379 2287
Pia MYrvoLD – MYworLD 15 rue Sambre et Meuse, 75010 Paris, France
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