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LONDON ART FAIR 2011 | TEXT-REPORT

LONDON ART FAIR
19 | 23 JANUARY 2011
Upper Street Events, 58 White Lion Street, Islington, London, N1 9PP
www.londonartfair.co.uk

Text by Francesca di Fraia

This January 124 leading modern British and contemporary art galleries have come together the 23rd edition of the London Art Fair – the largest of its kind in the UK – at the Business Design Centre in Islington, North London. Every year an average of 20,000 visitors enjoy the work of over 1,000 leading artists ranging from modern British masters to the most recent contemporary talent. The works on show – and, of course, on sale – include paintings, sculptures, drawings, installations, photographs, videos, prints and multiples. The Fair attracts visitors with a passion for art, from experienced collectors to business dealers and those buying their first original canvas.

The seventh edition of Art Projects – a space for emerging artists and new works – this year spreads over two parallel areas hosting, for the first time, an interesting forum of international galleries.

On the same level visitors can enjoy a curated showcase of contemporary photography, Photo50, featuring the work of nine artists that includes a broad range of approaches of contemporary photography.

While some of the visitors recognised a few pieces from last year’s show there also seem to be more “big names” on offer, such as Riley, Lowry, Hockney, Aitchinson, Emin and Blake.

The audience also commented on costs, which are slightly lower than last year and there seem to be less high value works. Prices actually range from £800 to £100,000.

A few popular themes recur throughout the show, showing how some British artists do share a common narrative in art. These themes are namely butterflies and collages as well as those Victorian glass cloches used to protect intricate flowery memorials, not to mention abstract work and landscape.

Although some of the works seem to lack originality and deliberately look back to devalued art models – Warhol and Lichtenstein, just to mention a couple – the atmosphere is full of excitement.

However, some of the British newspapers claim that London Art Fair should be more selective to escape the uncomfortable status of an art market place as such.

Francesca Di Fraia
Photos Luca Viola © 2011


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The Author

Francesca Di Fraia

Francesca Di Fraia

Francesca Di Fraia is specialized in History of Art and Cultural Relations. Her
main interests are visual arts and theatre. In 2004 she worked as a mime at the
San Carlo Opera House in Naples, Italy. In 2006 she moved to London to work
as a Modern Foreign Language teacher in a Language College. In 2007 she
worked as an Art Consultant for Enzina Fuschini, an Italian designer based in
England. In 2008 she gave lectures on Contemporary Spanish Cinema at King’s
College, University of London. Meanwhile, from April 2008 to January 2010
she worked as a curator for the Korean artist Francesca Cho for whom she
organized a three-day exhibition at Fulham Library in London which took place
in July 2009. She also held talks at the Korean Institute of Culture for a project
entitled “Korea’s Cultural Legacy” where Francesca Cho’s work was a
fundamental part of the celebration of the rich culture of the above mentioned
Asian country.
In the spring of 2010 Francesca Di Fraia started to work as a freelance journalist
for Art a Part of Cult(ure) and 1F Mediaproject, both Cultural Associations
based in Rome founded by the Italian artist Raffaella Losapio.

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